I design and build your site from the first line of code to the first line of traffic: structure, content, speed, indexing and measurement. A brochure site or a full online shop, with one rule either way: it has to bring you enquiries, not compliments.
Who it is for
The business runs on word of mouth and social media. Then somebody types your service plus the name of your town, and on that page of results you are not there. That is not taste, it is customers picking somebody else without ever knowing you existed. A website for a local business exists to be there the moment somebody needs you.
It takes too long to open on a phone, the copy describes a business you no longer run, nobody remembers who holds the domain. Rebuilding a site is not redoing the graphics: it is putting structure, content and addresses back in order, keeping the pages that still bring visits.
You have real products and customers who come back, but to buy they go through a private message or a marketplace that keeps its cut. A custom e‑commerce brings catalogue, payments and shipping back into your own house, with your margins and your data.
I work with businesses around Pisa and, in Calabria, the Piana di Gioia Tauro and the Costa Viola; the rest of Italy remotely. Wherever you are the work runs the same way, and here is who you would be working with.
What it covers
I do not hand over a file and wave goodbye. The service is a full loop, and if one of these four parts is missing the site exists but does no work.
1
First we settle what the site has to do and for whom: which pages are needed, in what order they get read, which action stays within thumb reach. Then the copy and the images: if you have them I put them in order, if not we build them together.
2
I write the code page by page, with the discipline I picked up on enterprise systems where a mistake shows up immediately. Images in modern formats, weight under control, none of those third party scripts loaded because "that is how it is done".
3
A title and a description written for every page, structured data, readable addresses, a sitemap, other language versions where they earn their keep. This is the work that decides whether Google understands what you sell or has to guess.
4
Domain, certificate, going live, connection to Search Console and Analytics. After launch I stay reachable: fixes, additions, and the answer to the question that matters, which is where the enquiries come from.
Structure→ Content→ Build→ Technical SEO→ Launch→ Measure
Under the hood
These are the questions almost everybody asks, answered without jargon and without passing the buck.
The right question is not how much it costs, it is where the sale happens. If the customer decides online and pays online, you need a real online shop: catalogue, cart, payments, shipping, returns, stock. If they decide online but buy from you, in the shop or over the phone, a brochure site does the same job with a fraction of the complexity.
Catalogue · Payments · Shipping
Somebody opening your site on a phone, in the street, on a shaky connection, waits very little before going back, and every retreat is a customer fewer and a poor signal to Google. Speed is built in from the start, never bolted on at the end: light images, lean code, few requests to the server, sensible caching.
Modern images · caching · controlled weight
Google sends a program around to read the pages of the web, takes a copy and files it away. If your page is in that archive it can show up in the results; if it is not, for Google it does not exist, however handsome it looks. A fast, indexed site gives that program readable pages, an up to date list of what it holds and a precise description of what you offer.
Sitemap · structured data · Search Console
A site that has been around for years has addresses Google knows by heart and pages that still bring visits. I look at what works, then redirect every old address to its new counterpart: people arriving from an old search do not land on an error page, and the reputation you built up stays yours.
Audit · 301 redirects · migration
If you also need to take bookings, with a calendar, availability and an admin area, that lives in booking platforms and back offices. If the problem is feeding listings and translations by hand, look at automation and AI. And if your customers should end up with an icon on their phone, that is mobile apps.
Work
The official site of a beach club on the Costa Viola: the beach in the window, information that stays current and a bridge across to the app, in Italian and English.
Eighteen towns in nine languages: pages served as complete HTML for the crawlers, structured data on every listing and a multilingual sitemap. Technical SEO taken all the way.
Five years as a front‑end developer on the best known Italian fashion e‑commerce in the world: where I learned what holds up a huge catalogue and a checkout that cannot afford to fail.
Questions
Yes, and that is not a polite formula. The domain, the hosting and the Analytics and Search Console accounts are in your name, and the code is handed over to you. If one day you want to work with someone else, you take everything with you without asking permission.
First we agree on what counts for you: enquiries from the form, phone calls, orders, bookings. Then I connect Analytics and Search Console and show you where to look: how many people arrive, which searches bring them, which pages convince them and which send them back. One number on its own says nothing, the trend over time says plenty.
If you have them, I use them and put them back in order. If you do not, we start from a set of questions about your business and build the copy from there. Photos matter more than people expect: a handful of real pictures of your own work beats a stock pack a thousand other sites are using.
Yes, and it is often the sensible move. I set the site up from the start so that catalogue, cart and payments can be grafted on without rebuilding everything: you launch with what you need now and grow when the numbers justify it.
06 · Contact
Tell me what you do and what you want out of it, in your own words. You get an answer within 24 hours with an honest first read: what I would keep, what I would rebuild, where to start.